Summaries

Indhold

Text 1: "Inside the big business of being a social media influencer"
Text 2: "The Truth About Being an Influencer"

Text 1: “Inside the big business of being a social media influencer”

Author: CBS News
Genre: News story
Year of Publication: 2017

The material is a news story that appeared on the morning show CBS This Morning on 23rd of September, 2017. It begins with one of the hosts of the show introducing some details about the large sums of money that celebrities can earn for sponsored social media posts. However, according to the hosts, you do not necessarily have to be a celebrity beforehand in order to become an influencer.

Jamie Wax continues the report and states that the influencer industry is worth $1 billion and is estimated to grow to over $2 billion in the next two years. The clip then shows Ryan Clark, who says that it can be difficult to explain to others what he does, and that he may call himself a blogger, influencer, brand consultant, or a creative director. Clark is paid to use social media to post content that promotes luxury brands. He adds that his work has an influence over people’s ambitions, and notes that being an influencer is a ...