Analysis

In the following sections, we will help you analyze Alyssa Bossio's article “The Truth About Being an Influencer”.

The article focuses on one main topic: what it means to be an influencer. Bossio mainly talks about her own experience and how she became an influencer.

The sender is Alyssa Bossio, a fitness and lifestyle influencer. Bossio shares her story of becoming an influencer while also trying to disprove some false beliefs that people sometimes have about the influencer lifestyle.

Regarding modes of appeal, Bossio mainly uses ethos and pathos to add credibility to her ideas and to make herself appear genuine and trustworthy. In this way, she attempts to convince readers that she is speaking from experience and that she knows what being an influencer means.

Bossio’s intentions are, broadly, to inform people about what it means to become an influencer and to persuade aspiring influencers that this career requires hard work and authenticity. With her article, she also challenges and disproves false assumptions about being an influencer, while also promoting her brand.

You can read our analysis of the article in the next pages.