Modes of appeal

In her article “The Truth About Being an Influencer”, Alyssa Bossio mainly uses ethos and pathos to make her text more convincing to the readers.

Ethos

Ethos is created through Alyssa Bossio’s identity as an established influencer on Instagram and on her blog effortlyss. This suggests that she is knowledgeable about what it means to become an influencer, and with direct experience of this career.

When describing her life as she worked on building her personal brand (ll. 22-25), Bossio comes across as dedicated, passionate, and hard-working, which builds her ethos. As she explains that she started out as a college student with little money (ll. 29-30), Bossio also builds her ethos because she appears relatable and inspiring to other aspiring influe...