Sender

The sender of the article “The Truth About Being an Influencer” is Alyssa Bossio, an American lifestyle blogger and Instagram influencer. She is known for her blog, effortlyss, and Instagram account which, in 2017, had more than 20,000 followers.

Bossio’s words reflect her belief that being an influencer should be a genuine, trustworthy, and relatable individual: “People are turning to their favorite influencers to look for a more personal and instant connection – someone they can actually relate to, trust, and build a social media ‘friendship’ with” (ll. 2-3). This means that Bossio appreciates these qualities in other influencers, and, more importantly, that she aims to embody them as well. This is indicated by the article itself. Bossio is willing to writ...