Discussion: Increasing use of influencers

Indhold

Introduction
“Inside the big business of being a social media influencer”
“The Truth About Being an Influencer”
Further arguments

Introduction

This section will discuss whether the increasing use of influencers is a positive or negative development, based on the news report “Inside the big business of being a social media influencer” and the article “The Truth About Being an Influencer” by Alyssa Bossio. You may also include further arguments of your own, as long as they are well-supported.

In your discussion, you should use at least two of the following phrases: firstly, though, for example, but, in accordance with, lastly, therefore, because. These are linking phrases. The various phrases can help you introduce explanations (firstly, in accordance with, because, lastly), exceptions (but, though), examples (for example), or conclusions (therefore).

“Inside the big business of being a social media influencer”

Firstly, the news report “Inside the big business of being a social media influencer” suggests that the increasing use of influencers is a positive development because it will grow the influencer market and offer more opportunities to influencers and other businesses. It is also becoming an open market for more than just celebrities, meaning that even regular people have a chance of becoming influencers. In accordance with the news report, the influencer category, which was worth $1 billion in 2017, was projected to grow to $2.4 billion dollars in two years (ll. 9-10). James Nord, the CEO of Fohr Card, a company that provides analytics on influencers to brands (ll. 32-33), estimates that, in the next three years, the influencer market would grow to $5 billion (ll. 45-46). These details suggest that the increased use of influencers by brands is a positive development from a financial point of view, at least for influencers and businesses such as Fohr Card and Socialyte – which also offers influencers help with their business (ll. 54-55).

The news report also presents Ryan Clark, an Instagram lifestyle influencer. To become an influencer, Clark gave up a career in the medical field because he did not feel like...