Summaries
Nowadays, more and more companies are looking into innovation as a way to a more sustainable business approach. They are creating more environmental-friendly products and are more concerned with practices of corporate social responsibility. Nike has been one of the pioneers in this area, changing its approach to both production process and labor standards in the last 20 years.…
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Sustainability is our generation's defining issue
Author: Nike
Genre: Video Ad
The material is a promotional video released by Nike. In the video, the company’s President and CEO, Mark Park, presents Nike's vision on innovation and sustainability. Nike's slogan “Innovate for a better world" is more than a catchphrase, he says. Nike has taken the slogan and pu…
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Enough is not enough: Hannah Jones
Author: The Guardian
Genre: Video Interview
Year of Publication: 2011
The material is a video interview with Hannah Jones, vice president of sustainable business & innovation at Nike, released by The Guardian.
In the interview, Hannah Jones talks about Nike's evolution from a company that did not care much about the manufacturing process in third countries, to one that became aware of the corporate social responsibility and sustainable practices…
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The Sustainable Advantage: Nike's Wake-Up Call
Author: Bloomberg
Genre: Video News Clip
Year of Publication: 2012
The video announces the release of Nike's new Flyknit shoe. The item fits into the company's sustainability push because the amount of material wasted manufacturing each pair weighs only as much as a sheet of paper. Bloomberg’s Julie Hyman reports on Nike's attempt …
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Nike Raises Factory Labor and Sustainability Standards
Author: Matt Townsend
Genre: Article
Year of Publication: 2012
The article was written by Mark Townsend and published on Bloomberg website.
Mark Townsend reports that Nike has set new rules for its manufacturers, regarding labor and sustainability standards. The manufacturers are…
