Discussion: The importance of cultural research

In the following section, we will give some suggestions and points to consider when you discuss in a blog post the importance of doing cultural research before launching a product.

Note that a blog is written in a casual style and tries to engage the readers by addressing them directly and through rhetorical questions. A blog post is also a personal statement, so expressions such as “I think”, “The way I see it”, “In my opinion”, “To my mind”, are welcomed.…

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Questions for consideration

The next questions are here to help discuss and come up with creative approaches to the topic:

Consider the fact that Nike’s mistake is not a unique case.  Why do you think companies fail to do proper cultural research? Consider that some of the reasons could be that they assign their advertising strategy to third party PR companies or that they decided to launch a product faster than initially planned.

Think about the saying “all publicity is good publicity”. Do you think some of the companies might have decided to go for a …