Nike's slogan: "Innovate for a better world"
In the following part of the study guide, we will outline Nike's efforts to live up to the slogan "Innovate for a better world". We will focus both on initiatives regarding labor practice and on sustainability.
All four materials present Nike’s endeavors to transform its business strategy into a more sustainable one. While sources 1 and 2 present only Nike’s perspective described by company CEO Mark Park and company vice president of sustainable business & innovation, Hannah Jones, sources 3 and 4 present a more objective report on the topic.
Labor Standards
- Nike started monitoring its factories.
- Nike has set labor standards for its manufacturers in Asia:
Nike Inc., the world’s largest sporting-goods maker, is putting its contract manufactur...