Nike's slogan: "Innovate for a better world"

In the following part of the study guide, we will outline Nike's efforts to live up to the slogan "Innovate for a better world". We will focus both on initiatives regarding labor practice and on sustainability.
All four materials present Nike’s endeavors to transform its business strategy into a more sustainable one. While sources 1 and 2 present only Nike’s perspective described by company CEO Mark Park and company vice president of sustainable business & innovation, Hannah Jones, sources 3 and 4 present a more objective report on the topic. 

Labor Standards

  • Nike started monitoring its factories. 
  • Nike has set labor standards for its manufacturers in Asia:  

Nike Inc., the world’s largest sporting-goods maker, is putting its contract manufactur...

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