Discussion: The consequences for Nike

In the following section, we will provide you with some points to consider when you discuss the consequences of the efforts for Nike, the consumers, and for labor and sustainability standards in general.

All materials have shown the process that Nike has been through to reconsider its business strategy to improve sustainability for both the environment and the company.  Starting with paying more attention to the labor conditions in factories across Asia and continuing with a ‘considerate design’ …

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Questions for consideration

Recycling

First of all, think about Nike’s dialogue with consumers. The company offers them the opportunity to recycle used sports shoes easily at their stores in the US.  How much does the easy access to sustainable practices influence consumer behavior? 

Environment friendly

Consider also how introducing the Flyknit sneaker on the market showed consumers that it is possible to have great quality at a little cost for the environment.…