Outline of “Nike puts foot in it with 'Black and Tan' trainers”

In the following section, we will focus on part B of the exam question. We will outline the main points for you to consider when analyzing the article "Nike puts foot in it with 'Black and Tan' trainers".

The article was written by Aisha Gani and published on March 18, 2012, on the website of The Guardian.

The material discusses Nike’s marketing strategy for a new Dunk Low sneaker, which the company advertised as "Black and Tan".

Though the company intended to connect the sneaker with Ireland's Guinness beer, they offended the Irish community. Black and Tan also refers to: “…violent British paramilitary unit, the Royal Irish Constabulary reserve force, that conducted brutal reprisals during the early 1920s Irish Independence Wars…” (ll. 5-6)

Th...

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