Forms of appeal

The most common form of appeal in Donald Trump's Super Tuesday victory speech is ethos, but there are also instances of logos and pathos.

Forms of appeal are language strategies through which the speaker makes his arguments conv…

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Logos

The speaker appeals to reason - using logical arguments, facts and statistical evidence— with the purpose of demonstrating to the audience that he is a unifier and that his political opponents are not. For example, he uses polls and statistical data to convince the audience he is the right candidate to …

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Ethos

In the speech, the speaker makes numerous attempts to make himself appear trustworthy, skilled, and knowledgeable. These attempts are appeals to ethos, because they are designed to make the audience trust him and his skills.

For example, the speaker frequently used the phrase ‘we’re going to’ followed by an electoral promise: “We're going to make America great again,…

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Pathos

The speaker sometimes appeals to emotions in his speech and given the occasion he often focuses on positive ones, to set the celebratory mood of the speech: “…we'll start at certain levels and hopefully I will make a great deal, and lots of great deals, for the American people.” (ll. 311-313); “…into a country that we all love so…