Forms of appeal

Biden’s 2020 victory speech is dominated by pathos, but there are also some examples of logos and ethos.

Logos

Biden shares various facts and statistics during his speech. For instance, he mentions winning “with the most votes ever cast for a presidential ticket in the history of this nation – 74 million” (l. 4). By stating this fact, he indirectly recommends himself for the job as the undisputed and most preferable candidate. It also increases the audience’s confidence in him and his abilities.

Biden also uses logical argumentation to explain why he has chosen to make the fight against COVID his top priority:

Our work begins with getting COVID under control.

We cannot repair the economy, restore our vitality, or relish life's most precious moments — hugging a gr...