Forms of appeal

To get the audience to accept their views more easily, speakers can appeal to emotions (pathos), reason (logos), trust and authority (ethos). Winston Churchill uses all these forms of appeal which are often overlapped in a balanced mann…

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Logos

The speaker appeals to reason when he presents facts or a logical line of arguments to support his case. Most instances of logos are in the first part of “Blood, Toil, Tears, and Sweat”: “A war cabinet has been formed (...) It was necessary that this should be done in one single day on account of the extreme urgency and rigor of events.” (ll. 5-8). Here, the speaker…

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Pathos

The speaker appeals to the audience’s feelings to provoke an emotional response that will make them more likely to accept his views.

On the one hand, the speaker appeals to fear by presenting Germany as an evil enemy and suggesting that not winning the war means the end of Britain and its values: “…a monstrous tyranny never surpassed in the dark and lamentable catalogue of h…