Summaries

Text 1: “Kid Influencers. Few Rules, Big Money”

Author: CBS News
Genre: Video Report
Year of Publication: 2019

The video material is an excerpt from an episode of the documentary news series CBSN Originals by CBS News. The video shows Jaqi Clements, the mother of the Clements twins, who are social media influencers. She tells her daughters that influencers can be role models. The Clements twins' mother states that the brands the family works with are authentic to their lifestyle. The Clements twins have over one million followers and the video informs the viewer that this means they can earn more than $10,000 per sponsored post. The Clements twins state that they feel they are influencers because other children look up to them, and they enjoy this. Their mother explains that the twins receive clothes daily, which they then model.

Some children’s brands organize events with top kid influencers. Ami McClure, an influencer, states that such an event is good for her influencer children, but that they also create content by filming their activities there. The McClure family has over 5 million followers on social media. Ami McClure states that her family’s brand is completely family-friendly. She believes that they are doing what is best for the twins and suggests that being influencers will also positively impact the twins’ lives in the future.

The video returns to Jaqi Clements, who suggests that working as an influencer is a full-time job. However, it does not feel like a job because her daughters are having fun. However, while the twins’ grandmother agrees that being influencers offers many opportunities to the girls, she also expresses her concern over how this career may impact them in the long term. Jaqi Clements suggests that her mother is exaggera...