Author's way of engaging the readers
In your exam set, you are also asked to discuss the way Paul Raushenbush engages the reader in Text 2, “What White People Can Do About the Killing of Black Men in America”, giving examples from the text. In order to answer this point, you should look at the language, tone and style of the author and at how the author puts forth his arguments.
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Pathos
Paul Raushenbush resorts to pathos very little in his article, only as a way of enhancing his arguments. You will notice that there are very little references to feelings and few indicators of emotional language. He talks about victims and their outrage to engage the readers that might be on the protesters’ side in the Ferguson riots, but also to make the white readers empathize with the African-American population:
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Logos
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Ethos
By far, the most used form of appeal and of engaging the readers is ethos. The author wrote his article resorting to the authority of the church, represented by his status as a pastor and by another quoted pastor - Reverend Tony Lee from the Community of Hope AME Church in Prince George’s County, Maryland (ll. 33-34)
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Offering solutions
Lastly, the author engages the readers by focusing his article on possible solutions to the problem of racial discrimination in the US. Offering solutions to a problem is many times more appealing to the readers than simply debating it:
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