Sender and receiver

When analysing an article it is important to take into consideration the sender and the receiver of it. Here, we will discuss the sender and the receiver of the article “The boy on the left had no future. The one on the right is a talented star pupil...” by Kamal Ahmed.

Sender

The sender of the text is Kamal Ahmed, who worked as a blogger and a reporter for the British media outlet The Observer at the time the article was published.

While the choice of medium gives credibility to the cover story, as the newspaper has a long-standing tradition in the UK, the way the article is structured and the information conveyed might pose some questions.

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Receiver

The target readership or the receiver of Kamal Ahmed’s article is indicated by both the content and the medium through which the article was released.

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