Summary

In the following, we give you a summary of “The Six Things That Make You Go Viral Will Amaze, and Maybe Infuriate, You”.

The text is an article by Maria Konnikova, published on The New Yorker website, on January 21, 2014.

The article presents recent research on the reasons why some Internet content goes viral while other does not. The research is done by Jonah Berger and Katherine Milkman, from the University of Pennsylvania’s Wharton School.

According to their research, people are more inclined to click on headlines that suggest a positive or exciting message. However, they are also more inclined to click and share content which causes them strong emotions, be they negative or positive.

As per the researchers, there are several factors which make In...