Clickbait | HF Engelsk B | 18. august 2015

Her er Studienets study guide til eksamensspørgsmål 6B fra skriftlig eksamen i Engelsk B på HF med netadgang fra 18. august 2015. Temaet for spørgsmålet er clickbait med følgende opgaveformulering:

The texts in this assignment focus on how websites attract more readers through eye-catching headlines called clickbait.

  1. Write a summary of “The Six Things That Make You Go Viral Will Amaze, and Maybe Infuriate, You” in about 150 words.
  2. Write a short analytical essay (at least 300 words) about “The Six Things That Make You Go Viral Will Amaze, and Maybe Infuriate, You” and “Don't like clickbait? Don't click”. You must focus on what makes readers click. Include the following words and phrases in your essay: medium, receiver, argument, intention
  3. Taking your starting point in one of the texts, discuss the impact of clickbait. Use at least two phrases from the following ones: unlike, however, by comparison, as a result, therefore, furthermore, in this case, to sum up

Materials

  1. Maria Konnikova, “The Six Things That Make You Go Viral Will Amaze, and Maybe Infuriate, You”, an article from The New Yorker website, January 21, 2014.
  2. Sally Kohn, “Don't like clickbait? Don't click”, a TED talk from TED website, July, 2014.

Uddrag

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Presentation of the topic

Clickbait is a new term which appeared in the age of the internet, referring to the practice of websites of producing content with appealing headlines designed to stir readers ‘curiosity and click on the given content.

In other words, clickbait can be seen as a marketing strategy, designed to attract more online viewers, which in turn leads to increasing the popularity of websites and their income. 

The phenomenon has been both researched and highly debated because people usually complain about clickbait, but they still click on the given headlines and end up reading low-quality content.

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Clickbait | HF Engelsk B | 18. august 2015

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