Forms of appeal

Robin Cook makes some use of all three forms of appeal in his Chicken Tikka Masala speech, though ethos is most dominant.


Cook draws on statistics to convince the audience that London’s success is driven by its multicultural nature: “Today’s London is a perfect hub of the globe. It is home to over 30 ethnic communities of at least 10,000 residents each. In this city tonight, over 300 languages will be spoken…” (p. 40, ll. 11-13)

Throughout the speech, you will also notice examples of logical reasoning in the form of cause and effect. For example, Cook argues that the multiculturalism of London helps the city attracts profitable businesses: “The national airline of a major European country has recently relocated its booking operation to London precisely because of the linguistic variety of the staff whom it can recruit here.” (p. 40, ll. 30-32)


Robin Cook appeals to the trust people have in him and his authority as a Foreign Secretary to make himself appear knowledgeable and experienc...

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