Discussion
In this section, we will help you discuss the consequences of using celebrity endorsement as a marketing strategy both for companies and celebrities.
Positive consequences of celebrity endorsement
Positive consequences on companies
When discussing the positive consequences of celebrity endorsement on companies, it may be useful to focus on the article “Celebrity endorsement in brand building.” Celebrity endorsement is a popular marketing tool for most companies these days. They use it because it brings several advantages, such as increasing brand awareness and boosting sales.
According to the article “Celebrity endorsement in brand building”, by becoming endorsers of a product or a company, celebrities lend their own image and power of influence to persuade a large portion of the marketplace to buy the company’s products. For the company, it is a way to advertise their products and increase their desirability to potential consumers. This is why it is important for a company to pick a celebrity with a positive image to vouch for its products. A celebrity who is seen as trustworthy, honest, and moral will successfully influence a significant amount of the target population to buy the company’s products.
