Account

In this section, we will help you account for celebrity endorsement in brand building and for reasons why Adidas dropped Kanye West as an endorser, using the sources included in the assignment. You can find some notes about the key points you might want to make about the issue, as well as suggestions for how you can find support for these points in the sources. 

Main topic: Celebrity endorsement in brand building 

The three sources present different viewpoints regarding celebrity endorsement. The first article outlines the benefits of celebrity endorsement, while the second article and the video focus specifically on the case of Adidas and Kanye West. By analyzing these three sources, we can get a complete perspective on the advantages and disadvantages of celebrity endorsement. We can also understand how this relates to the specific case of Adidas ending its partnership with Kanye West.

Subtopic 1: Accounting for celebrity endorsing in brand building.

When accounting for celebrity endorsement in brand building, it could be useful for you to structure your essay using the example presented in two of the three sources, namely Adidas ending its partnership with Kanye West. You should also analyze the r...