Discussion

Your assignment is to write a text in which you discuss the business of tracking, buying and selling information about online behavior. Here, we will offer you some points on the topic based on the source materials. First, we will look at pros and cons of data broking and then the future of data broking.

Pros and cons of data broking

The four sources in your exam material cover this topic and present both pros and cons of this developing industry.

If you believe the advantages (or pros) of data broking outweigh its disadvantages (or cons), then we encourage you to focus on the articles “Being Tracked by Google Isn’t Bad—It’s Actually Good” (source 2) and “Companies know where you went online. Now, they can follow you around in real life” (source 4). 

Alternatively, if you believe the disadvantages of data broking outweigh the advantages, you should focus on “The Data Brokers: Selling your persona...