Receiver

When analyzing an article like Terry McCarthy's "Warning", it is also necessary to look at the receivers of the text. Here we will help you identify the elements in the article that indicate the target audience.

As you have seen, the article was published in “Time” magazine. As the publication is American, this implies that the target audience is the American people in general. The article addresses adult readership with a particular focus on parents and local authorities.

The focus on parents is noticeable from the very beginning of the feature story: “No grownup in his life seems to have been looking out for that future before the shooting”. (p. 54, ll. 8-11)

However, as the events unfold, the writer also talks about the responsibility of th...