Millennials and Gen Z want to support purpose-driven companies acting sustainably

The article “Millennials and Gen Z want to support purpose-driven companies acting sustainably” was published on the 26th of February 2021 on SmartHead, a platform that encourages companies to be more sustainable.

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- Millenial and Gen Z consumersfavor purpose-driven companies
Viewpoints in this source
- Becoming more purpose-driven helps companies attract a younger market and offers them financial advantages
- Companies should act on their promises of becoming more sustainable and show clear results

Information in this source

The article “Millennials and Gen Z want to support purpose-driven companies acting sustainably” offers information on the consumer habits of younger generations, in order to convince companies that taking a sustainable approach will provide them with a financial advantage.

Millenial and Gen Z consumersfavor purpose-driven companies

The article states thatyounger generations tend to turn first to companies that are purpose-driven and sustainable, although quality of products is still a decisive factor. The article defines a purpose-driven company as a company which acts according to social values.

The article mentions a survey from IBM where 60% of responders answered that they would be willing to change their shopping habits if the change led to reducing negative environme...