Understand the sources

In this section, you can find a brief overview of the sources your argumentative essay on corporate activism should be based on. You have a total of five sources to work with for this assignment.

Consumers are wise to 'woke washing' - but truly 'transformative branding' can still make a difference
Millennials and Gen Z want to support purpose-driven companies acting sustainably
Go Woke or Go Broke?
Patagonia: We're all screwed?
'Woke' companies face backlash for being political

You can read advice about the information and viewpoints which are presented in each source on the following pages.