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The article “Bad or Mad?” by Sean Spence was published in the New Scientist magazine in March 2004. New Scientist magazine, which was founded in 1956, aims to connect people with the latest scientific discoveries and their social consequences. New Scientist is based in London, UK and reaches its readers through its website, app, and a printed edition.

Considering that the article was published online, we can say that the article is, first of all, aimed at readers who use the internet to keep informed. The website features news and articles on technology, physics, space, environment, as well as a travel and jobs section. Its target audience is readers who are interested in these topics from a scientific standpoint. Note, however, that New Scientist’s articles are fully available only for readers who pay for a s...