BCG modellen og Ansoffs vækstmatrice | Afsætning A

  • HHX 1. år
  • Afsætning A
  • 12
  • 2
  • 755
  • PDF

BCG modellen og Ansoffs vækstmatrice | Afsætning A

Opgaven beskriver BCG-modellen samt Ansoffs vækstmatrice. Opgaven er skrevet på engelsk.

Uddrag

The BCG is based on the product life cycle theory that can be used to decide what priorities should be given in the product portfolio of a business unit. To make sure long term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that make a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better is it for the company... Køb adgang for at læse mere

BCG modellen og Ansoffs vækstmatrice | Afsætning A

[0]
Der er endnu ingen bedømmelser af dette materiale.

Materialer relateret til BCG modellen og Ansoffs vækstmatrice | Afsætning A.