Logos, ethos, and pathos

In his article, “This should be Scotland’s rewilding election”, Adam Ramsay relies primarily on appeals to logos and pathos to deliver his message to his audience. Ramsay also builds ethos when he tries to show that he genuinely cares about rewilding Scotland. 

Logos

Ramsay appeals to logos through the use of facts and statistics that show the decline that Scotland’s nature and wildlife have suffered:

The average species’ abundance in Scotland has fallen by a quarter since 1994. The seabirds I would point out to tourists as they dipped and dived back in 2003 are in peril, having declined by 38% from 1986 to 2016. The onomatopoeically named kittiwakes have declined by 72% during my lifetime. (ll. 41-44)

These statistics help Ramsay to show the extent to which the Scottish environment has been negatively impacted in recent years. 

Ramsay also refers to statistics to show that politicians are not tackling rewilding even though people support the issue: 

A poll released this week showed that 76% of Scottish people are in favour of rewilding, with only 7% opposed.

The problem for the Scottish government is that its cabinet secretary for the rural ec...

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