Analysis

The rhetorical situation of the article “This should be Scotland’s rewilding election” is that the sender is Adam Ramsay, a journalist and member of the Scottish Green Party. In his article, Ramsay primarily targets Scottish voters. 

The composition of the article is clear and easy to follow. The article is divided into four main parts which are separated by sub-headings. 

The style of writing includes a mix of formal and informal language. The language in lines 41-56 also contains figurative language which helps Ramsay to transmit his message. 

The main rhetorical devices used in the text are personal anecdotes, metaphors, and allusion. Ramsay also uses contrasts in different ways throughout his article to engage his audience. 

When it comes to forms of appeal, Ramsay relies on a balanced mix of logos and pathos to support his arguments and convince his audience of the importance of rewilding. 

Further help

Do you want additional help with analysis of non-fiction? See our general guide to non-fiction analysis.