Advantages of social media

Connectivity

Social media today is used by millions of ordinary people, companies, celebrities and politicians, institutions, etc. Generally, people use social media to maintain pre-existing relationships, for example to reconnect with old friends, to talk with family, friends, or a significant other, to strengthen the ties between co-workers, and to arrange social events. Therefore, social media can be a great way of remaining involved with others regardless of time or distance by forming stronger bonds and getting to know each other better. For children, social media can also be useful in helping them develop their communication and social skills.

However, social media is also often used to make new acquaintances. Social media platforms help strangers connect with each other based on shared interests, identities, views, or activities. Making new friends online also can help users obtain the emotional support that might be lacking in their everyday life. Some sites cater to diverse audiences, while others attract people based on shared values such as a common language or racial, sexual, religious, or national identities. Therefore, social media is useful in creating a sense of community, helping users feel they are connected with like-minde...