We're Entering the Age of Corporate Social Justice

“We’re Entering the Age of Corporate Social Justice” is an article written by Lily Zheng, which was published in June 2020 on the website of Harvard Business Review.

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Information in this source
- Corporate Social Responsibility helps building brands
- Corporate Social Justice goes deeper than Corporate Social Responsibility
Viewpoints in this source
- Corporate Social Justice should focus on groups that are disadvantaged by society
- Corporate Social Justice will benefit both the company and the consumers

Information in this source

The information presented in the source is related to how Corporate Social Responsibility should transform into Corporate Social Justice.

Corporate Social Responsibility helps building brands

The article begins by showing how companies using Corporate Social Responsibility programs have developed their brands and gained customers: “Over the last 50 years, corporations have relied on these programs, which include social issue marketing, philanthropic efforts, employee volunteer initiatives, and diversity inclusion work, to build their brands and satisfy customer...