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Social media and social responsibility

I denne study guide får du hjælp til at skrive et manuscript for speech om emnet social media and social responsibility, som var del af den skriftlige eksamen i Engelsk A på HHX den 3. december 2020.

Vi guider dig gennem kildematerialet, som dit manuskript skal være baseret på og kommer med forslag til argumenter og synspunkter, som du eventuelt kan undersøge i din diskussion. Vi hjælper dig også med at se på den retoriske situation og med at afstemme din tale med publikum og talesituationen.

Hvis du har brug for hjælp til Assignment 1-3 fra den skriftlige eksamen på HHX A den 3. december 2020, kan du læse vores vejledning her.

Here are the instructions for Assignment 4A in English A on HHX on 2nd of December 2020 in their entirety:

As a student at the Department of Media and Communications at London School of Economics (LSE), you have been asked to give a speech to your fellow students. Your speech is entitled “Social media and social responsibility”.

In your speech, you analyze the dilemmas faced by social media platforms and advertisers. You discuss reactions and possible solutions to the dilemmas.

Write the manuscript in English.

Word count: 800-1200 words

Use the following sources:

– Stop Hate For Profit campaign (1:17)

– Brand boycott: what’s the future of ads on social media? (9:01)

– We’re Entering the Age of Corporate Social Justice

– Third of advertisers may boycott Facebook in hate speech revolt

All sources must be documented.

Rhetorical situation

The first two paragraphs of the assignment explain the rhetorical situation of your speech:

As a student at the Department of Media and Communications at London School of Economics (LSE), you have been asked to give a speech to your fellow students. Your speech is entitled “Social media and social responsibility”.

In your speech, you analyze the dilemmas faced by social media platforms and advertisers. You discuss reactions and possible solutions to the dilemmas.

In this case, you play the role of a college student who has to give a speech on social media and social responsibility. The audience will be your fellow students, so you will address a university-level group. The audience will most likely be comprised of British people who might be familiar with the ‘Stop Hate for Profit’ campaign that targets social media platforms. Since the London School of Economics is attended by a considerable number of foreign students, your audience might also consist of students who are not British or who might be part of minorities usually targeted by hate speech on social media platforms. The fellow students at the Department of Media and Communications will also have some background on the topic. 

The London School of Economics is a research institute, so your arguments should be solid and based on evidence and facts. Given the context of your speech, emotional appeals might not be the best way to approach the topic. 

Read more about the rhetorical situation here.

Discussion

The assignment also tells you what you need to discuss:

In your speech, you analyze the dilemmas faced by social media platforms and advertisers. You discuss reactions and possible solutions to the dilemmas.

The dilemmas faced by social media platforms and advertisers refer to advertisers’ wish to make social media platforms remove hate speech, misinformation, or conspiracy theories. Social media platforms find it hard to supervise and remove all hateful content, and such an action might also affect the concept of freedom of speech. All of the sources discuss the importance of social media platform regulating how and what people post online. Consequently, your speech should focus on the reasons behind the July 2020 ad boycotts and the measures social media platforms, consumers, and advertisers are expected to take.

Find advice for writing your discussion here.

Uddrag

Her kan du læse et uddrag af vores study guide:

Facebook cannot monitor all hateful content on its platforms

The article includes the viewpoint of Lucy Handley, the reporter, who believes that “there are no easy answers for how this can be achieved, especially since the content revolves around complex issues such as politics, misinformation, and freedom of speech” (01:00-01:08). The video also shows that in 2013, after news of hateful content being posted online, Facebook representatives have claimed that their “systems to identify and remove hate speech have failed to work as effectively” (01:34-01:37).

The video also shows how Facebook has failed to take action after the 2020 Black Lives Matter protests, when then-president Donald Trump posted extremist content on both Facebook and Twitter. While Twitter responded and hid the content, claiming it went against their guidelines, Facebook “declined to act” (02:14).

Currently, Facebook claims that it is looking to “review and update its policies” (02:35), which implies that the company is aware of its problematic policy: “We know we have more work to do, and we’ll continue to work with civil rights groups, GARM [the Global Alliance for Responsible Media], and other experts to develop even more tools, technology and policies to continue this fight” (02:25-02:46). Despite these claims, Eric Levy talks about Mark Zuckerberg (the CEO of Facebook) being “reluctant to censor all but the most heinous sorts of speech” (03:24-03:29). 

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Social media and social responsibility

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