Forms of appeal

Richard Nixon uses all three forms of appeal in his “Silent Majority”. This way, his arguments sound more convincing and balanced. 

Ethos 

Nixon uses ethos when he relies on his credibility as president of the United States. From the beginning of his speech, Nixon uses a reference to his political position when he talks about his plans for America’s involvement in the Vietnam War. For example, he borrows ethos from Kennedy, Eisenhower, and Johnson when he claims that “three American Presidents have recognized the great stakes involved in Vietnam and understood what had to be done”. This way, Nixon reinforces his political credibility when he presents his Nixon Doctrine and his Vietnamization plan as part of America’s continuous involvement in Vietnam. 

Later on, Nixon builds ethos when he talks about his personal involvement in negotiations with North Vietnam and the Hanoi ...

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