Forms of appeal

John F. Kennedy employs all three forms of appeal in his Inaugural Address. The use of all three forms of appeal gives credibility to his message and makes people pay attention to what he has to say.


Kennedy uses logos when he talks about the poor people around the world. He appeals to reason to show the audience that helping the poor is the right thing to do and that it should not be done because of hidden interests:

To those people in the huts and villages of half the globe struggling to break the bonds of mass misery, we pledge our best efforts to help them help themselves, for whatever period is required – not because the communists may be doing it, not because we seek their votes, but because it is right. (ll. 49-54) 

Here, Kennedy hints at the competition between the US and the Soviet Union but reinforces the fact that helping the poor is the logical thing to do: “If a free society cannot help the many who are poor, it cannot save the few who are rich” (ll....

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