Discussion

Part of your exam question asks you to discuss the consequences of the attention economy. For this, you should use Leah McLaren’s article “Innocence lost: what did you do before the internet?” and the video “It’s People Like Us – The Attention Economy” published on YouTube. 

The video explains the concept of the attention economy. According to Bjorn Nansen, the Media and Communications representative for the University of Melbourne, the term refers to the economy which is developed by grabbing people’s attention when they are online. 

The video explains that people consume large amounts of information while on the internet, which causes their attention ...