This guide gives you everything you need to know about the forms of appeal: ethos, logos, and pathos. They are also known as the modes of appeal, modes of persuasion, rhetorical appeals, or rhetorical modes.
The three forms of appeal are often relevant in connection with non-fiction analysis (rhetorical analysis) and may be helpful in several school subjects. This guide is mainly focused on English.
The webbook first gives you a quick definition of the forms of appeal as well as an overview of the situations where they might be relevant to analyze. Then, you can read about each form of appeal in detail. We offer you a multitude of authentic examples of how each form may be created in a text or media text. Finally, you can test your analytical skills on a couple of examples.
Here, you can read an extract from our webbook: