Forms of appeal

The dominant form of appeal in Michelle Zauner’s article “Ever since my mom died, I cry in H Mart” is pathos. However, Zauner also makes an effort to build her ethos, as she mentions her status as a Korean American who has lost her connection with the Korean half of her identity.


Zauner appeals to pathos when she mentions her confusion and her feeling of disconnection from her Korean heritage: “ ‘Am I even Korean anymore if there’s no one left in my life to call and ask which brand of seaweed we used to buy?’ ” (ll. 11-12). This highlights the author’s loneliness and her belief that she has lost access to half of her identity. This is the reason why Zauner’s grief is stronger when she is at H Mart (ll. 35-38) and why she goes there to rediscover her lost identity. The headline also connects Zauner’s sadness with H Mart, pointing to her grief and perceived loss...

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