Audience

Target audience

Kelli Jean Drinkwater delivered her TED talk “Enough with the fear of fat” at TEDx Sydney in front of a live audience formed by different kinds of people, whom she addressed directly. References to Sydney and the fact that the talk took place in Sydney, suggests that another importance category of the audience are Australians. The talk was also filmed and shared online, creating the context for any English-speaking person to become part of the audience.

Given that TED Talks are organized with the purpose of spreading new ideas and educating the audience on different topics, we can assume that the audience was probably formed by people interested in personal and professional development, as well as in the concept of fat acceptance.

During the speech, the audience laughs, applauds and cheers, suggesting they like Drinkwater’s approach to the topic of fat acceptance.

Drinkwater addresses the audience directly, targeting those who consciously or unconsciously make judgements about fat people: “When I walked out on stage, some of you may have been thinking, ‘Aww, this is gonna be hilarious, because everybody knows that f...