Summary

Diane Ridgway-Cross begins her TED talk “Conscious Consumerism” with a story about her mother, who was a social and political activist for a number of causes, including women’s rights. She recounts how her mother was famous for her boycotts in the little American town where they lived. She would not buy her children products that were not sustainably made or which came from brands which were against a cause she supported.

Diane Ridgway-Cross defines her mother’s attitude as conscious consumerism, the attitude of being mindful that the products one buys are aligned with ones’ values.

She moves on to say that women have the biggest purchasing power in the world and that their shopping choices can influence society and the economy for the better.

Ridgway-Cross then describes ...