Perspectives

Texts from the internet

Your assignment asks you to include 1-2 texts from the internet in your analysis.

“The rise of the conscious consumer: why businesses need to open up”

One text we recommend is “The rise of the conscious consumer: why businesses need to open up” by Jessi Baker. 

The article focuses on British consumers and argues that more of them are demanding more transparency from companies, especially regarding the origins of the products they buy. Like the speech, the article cites a survey that shows “74% of those surveyed would pay an extra 5% for their clothes if there was a guarantee workers were being paid fairly and working in safe conditions.”

The article is similar to Diane Ridgway-Cross’ TED talk “Conscious Consumerism” because they both suggest that society is becoming more c...