Sender

The sender of “Conscious Consumerism” is TED talk speaker Diane Ridgway-Cross, who is a well-known expert in marketing to women and mothers.

In the speech, Diane Ridgway-Cross gives the audience numerous personal details about herself that increase her credibility but also help her build a relationship with the audience.

At the beginning of the speech, we learn that she grew up in a small American town and that her mother was a strong activist for different causes:

She was a real activist, and I can remember when I was a tiny little girl coming down watching my mom sip a cup of coffee every morning as she cut out articles out of the newspaper, Newsweek or Time. She was writing letters to her congressman about issues that mattered to her. (ll. 5-8)

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