Circumstances

Diane Ridgway-Cross delivered her speech “Conscious Consumerism” at a TED Conference in May 2015 in Canada. A TED Conference is a conference organized by the TED non-profit organization.  Such conferences are organized globally and usually include influential speakers that can act as role models. The topics of TED Talks can include business, science, technology, entertainment, psychology, etc.

The speech explores a postmodern problem, that of how consumers can influence retail companies to be held more accountable and promote a better world.

Ridgway-Cross's speech begins with a background story, presenting the circumstances of her upbringing in a small American town in the 1970s, which is contrasted with the present circumstances of a tech-oriented world: “1970s, back in the time before the internet, or before iPhones, back before Snapchat, or selfies....

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