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Jeremy Clarkson’s article “Binge Drinking is Good for You” was published in the British weekly newspaper “The Sunday Times” in 2007. This implies that the target readers of the article were the typical readers of that newspaper.

“The Sunday Times” is one of the most-sold British newspapers in the quality press category (as opposed to tabloids). The main audience of the newspaper is represented by those with centre-right or conservative views, but given the fact that the newspaper is one of the most succesful in Great Britain, it reaches all types of audiences. However, you should note that the paper’s readership is mostly middle-aged or older, which suggests that they are more likely to hold conservative views (for example, the majority of older people voted for Britain to leave the EU, while the majority of younger people voted to remain).

Considering that Jeremy Clarkson is known in the media for shows related to engineering, cars, and history, it is likely that his readership is also composed of those who know him from his TV shows.

Through this article, Clarkson wants to reach different categories of regular people: “young people” (p. 106, l. 5), “older people” (p. 106, l. 7), married men with children (p. 107, ll. 26-35), “people who take drugs, drive too fast and k...