Rhetorical devices
Rhetorical devices are language tools that help writers make their arguments and message more memorable and appealing for the audience.
In what follows, we will look at which devices help Jeremy Clarkson promote his views in “Binge Drinking is Good for Yo…
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Allusions and direct references
An allusion is an indirect reference to people, events, or media that are somehow connected with the topic of the speech or relevant for the writer’s arguments.
For example, in the article, Clarkson alludes to news about a man dying from alcohol consumption: “Only last week we were shown photographs of a stick-thin man with a massive stomach who had died at the age of 36 because he'd had too many sherry trifles.” (p. 106, ll. 13-15)
The allusion is mean to discredit the effor…
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Analogy
The writer includes several analogies in the article to make his views on drinking stand out. An analogy is a form of comparison between two situations.
For example, Clarkson compares the feelings of friendship and solidarity inspired by bonding over a hangover with the feelings inspired by the German offensive against Britain in WWII or by a rollercoaster ride: “…a group hangover is a problem shared and that seems to bring out the best in us. Like the blitz. Like when you've just stepped off a terrifying rollercoaster ride. Everyone's in it together.” (p. 106, ll. 30-32). The writer’s purpose is to convince readers that drinking can bring people together…
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Imagery, similes, and hyperbole
The article includes various instances of imagery, usually constructed by using harsh words or similes.
For example, on several occasions Clarkson describes how drinking is portrayed in the media or in awareness campaigns: “They say that if you go out and get blasted you'll die in a puddle of blood and vomit down a back alley…” (p. 106, ll.36-37). The word choice creates vivid yet repulsive imagery for the readers and helps the writer emphasise his belief that drinking is wrongly considered the worst thing that one can do.
Similes such as “…turns your skin into something that looks like a used condom's handbag.” (p. 106, ll. 11-12) add to the same imagery and give it a comical note that conveys the writer’s sarcasm. Clarkson is also very descriptive when it comes to his own ex…
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Humour and sarcasm
The whole article is written using a combination of humour and sarcasm. Humour is meant to make readers laugh and relax. Mixing it with sarcasm helps the writer show his contempt towards those who believe that “all people must steer clear of all drinks always” (p. 106, ll. 3-4).
For example, when Clarkson mentions that alcohol “…turns your skin into something that looks like a used condom's handbag.” (p. 106, ll. 11-12), he wants to mock all those who present the negative effects of alcoholism as negat…
