Forms of appeal
President Barack Obama’s remarks to the people of Israel relies on all three forms of appeal, which we will detail in what follows.
The three main forms of appeal – logos, ethos, and …
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Logos
Obama uses logos when he wants to convince his audience through facts and logic. For instance, logos is employed when Obama talks about the danger of nuclear weapons – suggesting they are not only a danger for Israel, but a danger for the entire world:
But this is not simply a challenge for Israel – it is a danger for the entire world, including the United States. It would raise the risk of nuclear terrorism, undermine the non-proliferat…
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Pathos
Throughout his speech, Obama sometimes relies on pathos to stir various feelings in the audience.
When he talks about the history of Israel and the importance of the younger Israeli generation to take Israel's future in its own hands, Obama stirs feelings of responsibility and patriotism: "...you will define the future of Israel as well." (ll. 340-341)
Your voices must be louder than the extremists who would drown them out. Your hopes must light the way forward. Look to a future in which Jews, Muslims and Christians can all live in peace and greater prosperity in this Holy Land. (ll. 407-412)
Obama also stirs the feeling of empathy wh…